Great marketing campaigns will focus on approaching prospective and existing customers from various channels rather than just one angle. This is why it’s a good idea to build a diverse strategy and use techniques such as digital marketing, outdoor marketing and conventional forms of marketing like promotional merchandise.
Most people wonder whether the latter is an effective advertising and marketing tool, especially since digital marketing has taken the world by storm. But the fact is promotional items are still very relevant and effective in making a brand impression. We at Brand Republic can provide excellent products that can be used in a number of different ways.
How to use promotional merchandise in your marketing campaign
- Sell the products– Many well-known companies sell promotional branded products that have their company logo or tagline. If you want this strategy to work, you need to make sure the products are of a good quality with excellent designs and print quality. This will help you increase your brand reach, even as you add to the revenue with the sale of these products.
- Contest prizes– This is a great way to use promotional products in your marketing campaign. Create a simple contest around the product. This is a great way to encourage customers to purchase more products from your company and you gift them the promotional items if they win the contest.
- Fairs and events– You can use economical promotional merchandise as giveaways at events and fairs. Make sure the products are of a good quality so people keep them or use them. This will give your brand the exposure it needs.
In addition, you can also hand these items out as holiday promotions or at charity events too. For more information, feel free to call Brand Republic today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.
