admin, Author at Brand Republic

Popular Promotional Merchandise And Why You Should Buy it

Posted on February 28, 2017 at 10:24 pm.

Written by admin

All businesses want to stand apart from their competitors and be unique. They want to have a brand that customers can easily recognise and relate to. You will only gain this recognition if you have a solid marketing campaign in place. Modern marketing is a combination of traditional and digital strategies. Most marketers focus on digital techniques but business owners should be aware that traditional strategies involving promotional merchandise can be very effective as well. At Brand Republic, we recommend you consider these popular promotional products for your campaigns.

Coffee Mugs

These are some of the most popular promotional merchandise available in the market. In fact, business owners consider it the first choice for promotional strategies. Coffee mugs are popular because they’re versatile. You have enough space on the surface to add your company name, logo, and some interesting or inspiring quote. Coffee mugs are often used as pen holders and desk decorations as well so even people who don’t like drinking coffee will like to receive a mug as a gift.

T-Shirts

T-shirts and other such apparel are also very popular, especially with companies that have a well-established brand and logo. Printed t-shirts with brand colours can be an excellent gift for employees, customers, and business associates alike. If you choose good quality materials and a great design, the recipients won’t discard the t-shirts. We recommend that you add a witty or humorous quote to the t-shirts. Your customers and associates will be more willing to wear them if you do.

Key Chains and Bottle Openers

These two promotional merchandise options are surprisingly popular, especially in industries with a predominantly male and young target audience. If you intend to target that demographic, you should consider key chains or bottle openers. Both of these items are durable and can be a constant presence in your customer’s life. People rarely throw bottle openers or key chains away because they’re quite useful. Customers can retain keys and bottle openers for years so they provide enduring value.

Water Bottles

Water bottles are also very popular, though not as much as the three options mentioned above. Our water bottles also have a larger surface area so you can print almost anything on it. You can add your company tagline, brand name, logo, and other such designs to make these bottles interesting and attractive to your customers and associates. Water bottles are useful, especially the sports-type bottles that people can carry around during their workout.

While these products are very common, they will effectively capture your target audiences’ attention and help increase visibility. Sometimes, tried and tested marketing techniques just work and give the best results. This promotional merchandise is worth your investment.

Get to know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

4 Unconventional Promotional Products For Your Marketing Campaign

Posted on February 14, 2017 at 12:50 am.

Written by admin

Promotional products come in a number of shapes and sizes. There are so many options available in the market that it can be difficult to choose the right product for your brand. At Brand Republic, we believe that you should choose a product based on your brand, services, company culture, etc. Some promotional products will work for you awhile others will not deliver the results you expect. However, we have noticed that some items are more popular and effective than others. Here are 4 unconventional promotional products for your marketing campaign:

4 Unconventional Promotional Products

Plush Toys

This might be a surprising entry on this list, but it really does work. Most of your clients and business associates will be very reluctant to discard a plush toy, even if it has a brand name on it. Even if they’re not personally interested in these toys, they will have children in their family circle who will enjoy these toys. Plush toys are rarely thrown away so they’re very effective promotional products to invest in. These toys are rarely used as a promotional item so you can be certain they’ll bring a surprised smile to the recipient’s face.

Power Banks

Almost everyone has a phone and almost everyone fears the dreaded low-battery sign. Most phones today can’t really last an entire day on a single charge and phone owners often need to top up in an office or at home. Unfortunately, that’s not always possible so most phone users will carry power banks with them. That’s what makes them excellent promotional products because people will be very reluctant to disregard them. All you need to do is place your brand logo on the bank and gift it to your most important clients and business associates. They’re very useful gifts and relevant to modern times. Unlike coffee mugs and pens, power banks will be used often and remain visible for a long time.

Drink Bottles

People use drink bottles on a number of occasions like when they’re working on, playing sports, visiting a beach, etc. Because of this, drink bottles are great promotional products. People aren’t brand conscious when it comes to water bottles and will use any bottle that’s available to them as long as the water is stored well and remains cool. Drink bottles are also very easy to brand as there’s so much space available to you.

Bottle Openers

Australians are fond of their beer and these beer bottles often require bottle openers. This small but useful tool can be great promotional products for your marketing campaign, especially if you’re a part of the beverage making or selling industry. These bottle openers come in different forms and can be card-shaped or key chains.

You can know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

4 Tips for the Best Promotional Merchandise Marketing Campaign

Posted on February 1, 2017 at 12:48 am.

Written by admin

Marketing that involves promotional merchandise requires a lot of planning. Most business owners just purchase a product, add their brand name and logo, and distribute them among their target audience. This strategy is no longer as effective as it once was because the competition has grown considerably over the years. At Brand Republic, we recommend that you consider the 4 tips mentioned below before you purchase promotional merchandise for your marketing campaign.

Can the Product Be Branded?

The purpose of promotional merchandise is to improve visibility and showcase your brand name. You need to purchase products that will showcase your brand name adequately. If the product is too small or narrow, your brand name won’t be as prominent and that can reduce the ROI you gain from your campaign. Get some test samples before you purchase the product to ensure it showcases your brand name or logo adequately.

Can It Fit Into Our Budget?

Some promotional merchandise is more expensive than others. You can’t ignore one person in favour of other so you will need to purchase the same merchandise for everyone in the same category. For example, if you purchase one expensive product for a business associate, you will have to purchase the same type of gift for all your business associates in order to avoid offending anyone. You should create a list of people you need to present a gift to and then set a budget per gift. This will help you avoid overspending.

Choose Products that Can Be Easily Transported

People often underestimate how troublesome it can be to transport easily breakable objects for something that’s heavy and cumbersome. If you intend to distribute the promotional merchandise at events or other locations, you should consider smaller and easily manageable products. You should also consider if the product will cause any problems or discomfort to your clients or associates. For example, if you intend to provide your customers with branded tools or hardware, you can be certain they won’t be able to carry it home without some difficulty. When you present the products to your customers, make sure that it’s easy to store and carry.

Utility is Important

The promotional merchandise will lose its value if it’s not useful to the client or business associate. For example, you shouldn’t give sport merchandise to people who don’t play sports or are physically unable to participate in such activities. The merchandise would provide no utility to them and they will have no reason to keep it. If you’re lucky, they might hand over the merchandise to a friend or relation, but many will simply discard them or put them away on storage.

If you keep these tips in your mind, your promotional campaign would have better chances of success. You can know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

What Should You Keep in Mind Before You Purchase Promotional Products Online?

Posted on January 29, 2017 at 10:42 pm.

Written by admin

When you invest in promotional products, you want to get good results and better visibility in the market. Unfortunately, just purchasing a product and printing your brand name on it doesn’t work. Competition is too high and several businesses vie for customer attention on a daily basis. The only way to get ahead of the competition is to plan your promotional product campaigns carefully. At the Brand Republic, we recommend you keep these tips in mind before you purchase any promotional merchandise. Read on before you purchase promotional products online and learn.

What Would Your Customers and Business Associates Want?

It’s important to study your target audience carefully before you purchase promotional products. You want to be certain that your customers and business associates will actually like and use the promotional products you purchase for them. If most of your target audiences are mobile, tech-savvy people, you’ll have more success if you give them USB wrist bands and lanyards than a branded diary or calendar. However, if your target audiences are desk-bound executives with busy schedules, the diary or calendar would be more useful. Your promotional products must always be useful.

Quality is Important

Your promotional items will have an impact on your reputation; so it’s important to choose good quality products for your campaign. The last thing you want is for the promotional items to stop working or break down after you’ve provided them to your customers. Poor quality items will have a negative impact on your brand reputation and will affect sales. It’s better to forgo promotional products altogether than to give poor quality items to your associates.

Find Something That Can Be Customized

It’s important to find something that can be customised and will showcase your brand well. Some items can’t be easily personalised and don’t take printing well. Any attempt to personalise them might look faded and distorted, which would diminish their overall value to the customer. It’s a good idea to purchase a few samples to see if the items showcase your logo or company name well before you place a final bulk order.

Uniqueness is the Key

If you want to truly stand out, you need to find a unique product that would appeal to your targeted customer and business associates. While pens, coffee mugs, etc, are useful, they’re predictable and won’t have much of an impact on your prospective customers. You should look at the list of options available to you and determine which item will be useful to the customers but still have the best impact on them.

If you choose well, you’ll spend your money on great products and get the best possible ROI from your campaign. With proper planning, you can have the right impact your customers and associates and cement your reputation in the industry.

You can know more about our products and services at the Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

Purchase Promotional Products Online

Pinpoint Shirt Great Corporate Shirt

Posted on January 22, 2017 at 11:36 pm.

Written by admin

For the latest in workwear fashion, you can’t go past the range at Brand Republic, and one of the most popular in promotional workwear is the Pinpoint Shirt. Available for both men and women, these shirts are stylish and professional, while being comfortable and easy to wear. If you are looking for a great corporate shirt then look no further.

The Pinpoint Corporate Shirt

The Pinpoint Shirt is made from 70% cotton and 30% Cool Dry fabric. This ensures these shirts are comfortable to wear all year long. With a 50+ UPF rating, they are a great choice whether your staff are working in the office, or ducking in and out of sales or business meetings.

These shirts are easy fit, breathable, quick drying and moisture wicking. The men’s shirt featuring a pocket on the left breast. So whether your office is in tropical Queensland, or the cooler climates of Tasmania, your staff will be comfortable year-round.

Available in a range of sizes from small to 5XL for the men’s shirts and 8 – 22 in the women’s shirts, and in a range of colours including black, white, red and blue. You’ll certainly have no trouble finding your next branded workwear option.

Professional workwear can certainly help your brand stand out, and for those in the customer service or product service field. Your customers will be more comfortable dealing with a presentable and professional looking staff member.

Here at Brand Republic we know that finding comfortable and stylish promotional workwear that your staff are happy to wear is difficult, however the Pinpoint range has a classic style and will look professional no matter which industry your business is in. We are a premium supplier of corporate apparel including corporate shirts.

Great Corporate Shirt

How to Use Promotional Merchandise in Your Marketing Campaigns

Posted on January 15, 2017 at 10:40 pm.

Written by admin

A great marketing campaign will approach customers from multiple angles rather than just one channel. It’s a good idea to have a diverse strategy that includes different marketing techniques like SEO, content, traditional marketing as well as promotional merchandise. At Brand Republic, we believe that a well-planned marketing campaign isn’t complete without real-life campaigns that approach customers and business associates through tangible means like newsletters and promotional items.

How to Use Promotional Merchandise in Your Marketing Campaign?

Promotional merchandise can be used in a number of ways, especially if you’re creative enough and have great products with you. Here are some ways in which you can incorporate them into your campaign:

Sell Them

Many big-name companies actually sell their promotional products, especially if they have high-brand value. This works to increase the brand value even further and can create an air of exclusivity around the promotional merchandise. This strategy doesn’t always work; but if you’re an established brand with loyal customer following, you should try this strategy. Not only would you earn some added revenue, but you’ll also get increased visibility for your brand.

Contests and Milestones

One of the best ways to incorporate promotional products into your marketing campaign is to create a contest around them. For example, you can state that a person who spends $500 in your store will get gift and give them promotional items as gift. That will tempt your customers to purchase more and get the promotional items with your brand name out there. You’ll hit two birds with one stone with such a strategy.

Free During Special Occasions

Customers and business associates like to be surprised every now and then and promotional merchandise is a great way to do it. You can send a thoughtful but low priced gift to your customers or business associates on important occasions in order to become more memorable in their eyes. It’s vital to keep the value of the promotional product low to ensure they don’t feel like you’re purchasing their favour.

Holiday Promotions

Christmas and other holidays are a great time to provide promotional merchandise as free items. For example, if a customer signs a yearly contract with you, you can send your promotional item to them during the holidays to “welcome them to the family” so to speak. Such promotions work well and linger in memory.

Charity

You can also donate your items to your local charitable institution. This will help you contribute to a social cause and still gain some promotional value out of it. You just need to make sure that the charity you choose accepts branded promotional items. Such donations will have a positive impact on your brand’s reputation and increase visibility.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

How Does Promotional Merchandise Work For Your Business?

Posted on December 14, 2016 at 3:52 am.

Written by admin

It’s natural to be sceptical about promotional products because we living in a world where marketing techniques have become very sophisticated and complex. Many business owners believe that their money is better invested elsewhere and choose not to purchase promotional merchandise. At the Brand Republic, we believe that promotional items are still relevant and have much marketing potential. Here are some answers to the question how does promotional merchandise work for your business.

1. They Have Utility and Longevity

Most promotional items are very useful and durable. For example, a coffee mug or a water bottle will be used daily but can easily last for a long time. Surveys conducted on the matter indicate that customers do retain possession of promotional products for a very long time and will continue to use them until they find a replacement or the promotional merchandise is damaged. Very few marketing strategies offer the same level of longevity and utility, which is why promotional products are still quite popular.

2. They Help You Form a Solid Connection With a Potential Customer

Promotional merchandise will help you establish a connection with your prospective customer because when they receive a gift from you, they’re pleased and become biased in your favour. This only works to a certain extent and the prospective customer won’t go out of their way to support your brand. However, if they have to make a choice between you and a competitor and they feel your quality and prices are at par, they’ll be more likely to choose you simply because you established a connection with them.

3. They can Be Personalised

People love receiving personalised gifts, especially from brands that they’ve supported and recommended in the past. Promotional merchandise, unlike other gifts, can be personalised so you can thank them directly for their support and appreciation. This will also help you establish a good connection with your existing customers and show them that you still value them. With very little expense, you can have a great impact, especially if your customers aren’t expecting it.

4. They Can Help Improve Your Reputation

According to a survey, around 71% of the promotional merchandise recipients remembered the names of the companies that give them the gifts. It’s not easy to have such an impact on the customer with traditional marketing methods. Because of the high level of competitiveness, customers are more likely to forget brand names than remember them. Promotional merchandise is a great way to improve or establish your reputation and leave an impression on prospective customers.

As you can see, promotional merchandise can be worth every cent you spend on them. You should make it a point to choose a good quality and useful product. Poor quality products will have a negative impact on the customer.

How Does Promotional Merchandise Work

USB Pens A Great Promotional Product

Posted on December 13, 2016 at 10:49 pm.

Written by admin

Brand Republic is affiliated with EzyUSB which is a supplier of premium USB products and accessories. One of the great promotional USBs that EzyUSB offers is the USB pen. USB promotional pens are a great and versatile corporate gift. There are a number of model available and they come in different capacity. The USB pens that EzyUSB offers are all good quality pens and can be branded with your logo or message. What’s more, they can also come in a gift box to enhance the value of the gift. In short promotional USB pens are:

Available in a range of models.
Come in a different capacity.
Can be laser engraved or printed with your logo.
Have gift box options.
Are inexpensive for promotional campaigns
Have multiple uses.

So next time you are looking for a great promotional product look no further then the USB pen.

USB Pens A Great Promotional Product

What Kind of Promotional Products Should You Purchase for the Holiday Season?

Posted on November 30, 2016 at 3:50 am.

Written by admin

Most companies and brands see the holiday season as the perfect opportunity to give promotional products as gifts and gain customer loyalty. You can get good returns with a marginal investment and take advantage of the joyful holiday spirit. Unfortunately, the competition is high so it’s not easy to gain the attention of your customers without giving them something truly spectacular and eye-catching. At Brand Republic, we believe that you can give people great gifts without burning a hole in your pocket. Here are some suggestions that would help.

Choose Something Unique

Things like pens, mugs, and showpieces are very common and most companies will gift such items to their customers. If you want to stand out, don’t be afraid to choose promotional products that are a little unique and interesting. They can even be gag gifts of sorts as most people will appreciate the laugh and love your sense of humour. These items might not be safe or predictable and some of your customers and business associates might not find much use for them. But unique gifts will always garner more attention than something that’s useful but predictable. For example, binoculars are a great gift because they’re useful, interesting, and unique.

Technology Oriented Gifts

Technology has invaded all aspects of our life so people always appreciate technological gifts that they can use at work or for entertainment purposes. People are less likely to discard a useful piece of technology than other promotional products. For example, a customer might discard a plastic or metal promotional pen but they won’t discard a stylus that works on all kinds of touch screen devices. Similarly, people are more likely to appreciate a UBS flash drive than a coffee mug, even if the coffee mug has a personal message or a funny phrase written on it.

Give Something Useful

While desk trinkets are pretty and interesting, they won’t hold your customer’s attention for long. Eventually, the customers will discard these gifts in favour of more space and that would be a waste of money. It’s a better idea to choose something that they’ll actively use and here are some suggestions:

Wallets
Tools and Hardware
Umbrellas
Wristwatches and calendars
SunGlasses
Sound Accessories like Speakers, Earphones, etc.
Sports Items like Beach Balls, Golf Accessories, Health Bracelets, etc.
Computer Accessories like Mice, USB Hubs, etc.

Useful items have more promotional value and will be more memorable than decorative items and trinkets. While they do require a little more investment, they offer great value in return, especially during the holiday season. Add your personal logo or company name to these promotional products.