View Quote Cart
1300 753 675

Why Focus on The Quality of Promotional Merchandise?

Written by

Many business owners are hesitant to spend excessive amounts of money on promotional merchandise and cut corners. Unfortunately, sometimes cutting corners can also mean compromising on the quality of the product. At Brand Republic, we strongly believe that you should focus on the quality of the products because. The quality of promotional merchandise means a few things:

  1. The promotional merchandise doesn’t have to be expensive

This is one of the most common misconceptions customers have because they believe people have to compromise on quality in order to keep their marketing budget comfortable. But it’s possible to get affordable promotional merchandise, just find the right vendor with a wide range of products across different price points.

  1. Quality has an impact on reputation

All promotional merchandise must be of good quality if you want to create a good impression on your customers. If the quality of the merchandise is bad, the customers will assume you don’t care enough about them or quality in general and that will have a negative impact on the reputation of the company.

  1. Useful merchandise has a bigger impact

Good quality useful merchandise creates a positive impression on the customer. For example, a pen that breaks down after two uses will be discarded and forgotten but a pen that lasts for several months and performs reliably will be memorable. Investing in durable and good-quality products will provide a much greater ROI than low-quality and cheap promotional merchandise. Long term use will also ensure that your logo and company name gets good visibility.

You can know more about our products and services at Brand Republic by getting in touch with us.  This number – 03 9646 7066 or email us at info@brandrepublic.com.au. Alternatively contact us and we’ll get right back to you.

Lanyards Great For Concert Events

Written by

You may have heard it said that a lanyard is a boring item meant just for office workers and students. But no matter what you have heard nothing could be further from the truth. A lanyard is not just a versatile item that can be utilised across all industries but it can be used at any event. Apart from being practical for daily uses, they are also great for concerts and events. One such event that they are great for is concerts. It you have attended a concert of any sort whether a rock concert or pop concert or gone to see your favourite band at your local concert hall then you most certainly would have seen someone wearing a lanyards.

I have been to numerous concerts myself when I was younger and I have seen quite a few. I attended heaps of blues concert in the past and I saw quite a few. They are aways attended my staff who could not do without a lanyard nor could they function without one. With large events such as rock concert it is important for attendees to be able to identify staff as those events. Any concert that you attend you will invariably see all sorts of support staff looking after the every needs of the concert goers. There are of course the ushers. How would anyone be able to identify the ushers without their lanyards and polo shirts with “staff” emblazed across them. Also how could trust their credentials without their ID attached to their lanyard.

People also inevitable get sick at these rock concerts so finding first aid staff needs to be easy and they need to be visible to others at the event. They too would require the staff to have identification would would necessitate a lanyard and an ID card attached.

So next time you go to a rock concert or a pop concert with Madonna, Tailor Swift or the Rolling Stones then will definitely see staff are wearing and you will see that a printed lanyard and you will realise that they are not boring after all.

Lanyards For Events

Lanyards For Events

4 Reasons Why Your Cafe Needs Promotional Products

Written by

If you’ve ever visited popular coffee shops and cafes, you’ll notice a significant brand presence in them. The logos and brand names are everywhere, including the cutlery and utensils. That’s because cafes and coffee shops rely heavily on branding so if you want to stay ahead of the game, you need to develop and reinforce your brand. At Brand Republic, we sell a number of great promotional products that can help improve brand visibility. Here are four reasons why your cafe needs promotional products and why you should use them.

1.  Familiarise your audience with your brand logo

You want your customers and visitors to recognise your brand logo and associate it with your brand name on sight. That will only happen if you expose them to your brand regularly and consistently through your promotional products.

2.  Establish a uniform brand presence

Displaying your promotional products in your cafe and on your employees will help you establish a uniform brand presence. Your customers will be exposed to it the moment they step into your establishment, and that can help you in the long run.

3.  Appearance of professionalism and quality

Modern customers often consider good branding to be a sign of quality and professionalism. If you have a steady and consistent brand presence in your cafe, your visitors and customers will be more likely to trust you and the quality of your products.

4.  Reinforcing your identity

Promotional products will reinforce your identity and help you stand out in the crowd. This is essential because you don’t want your brand to be confused with some other business.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us and we’ll get right back to you.

Brand Republic is a premium supplier of promotional products to cafes and all sorts of businesses so give us a call today.

Promotional Coffee Cups

Cafe Needs Promotional Products

Promotional Merchandise For B2B

Written by

Should B2B Businesses Use Promotional Merchandise?

Marketing can be a challenge for B2B businesses because you’re communicating with other businesses instead of consumers directly. You need to adopt different rules and marketing strategies in order to gain visibility and recognition in this field. However, if you plan well and use the right techniques, you can be successful in this field and get ample traction. At Brand Republic, we interact with several B2B businesses and understand their goals well. We’ve noticed several business owners don’t know if promotional merchandise can help their business. Here are some tips that can help answer the question.

Do B2B companies use promotional merchandise?

Yes. In fact, promotional merchandise is more commonly used in B2B industries than B2C industries. Business owners will often gift their associates with useful and attractive merchandise in order to promote the brand, keep the customers engaged, and develop healthy relationships. It’s not uncommon for B2B businesses to exchange promotional merchandise during holidays and special occasions.

Does promotional merchandise really help? 

Promotional merchandise is designed to passively increase visibility for your brand and business. They’re also long-term solutions rather than short term investments, which makes them ideal for B2B marketing. As long as the recipient uses your promotional merchandise regularly, you will get visibility and make more people familiar with your brand and logo.

Do you need to spend a lot of money on it? 

Promotional items come in a number of different forms. You can gift flash drives, umbrellas, coffee mugs, t-shirts, and several other items. You only need to spend as much as you want to and there’s something for everyone available at our store.

Get to know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact Brand Republic and we’ll get right back to you.

Promotional Merchandise For B2B

Promotional Merchandise for Children

Written by

Promotional Merchandise for Children – Everything You Need to Know

It can be quite challenging to look for promotional items for companies that cater to the children’s’ market segment. If you are a business that deals in product such as toys, clothes, shoes, sports goods or any other merchandise used by children , you know that the products and  your marketing strategy has to appeal to the children and the parents.

Modern day kids are very sure about the type of clothing and shoes they want and will wear and this has a significant influence on the purchase decisions their parents make. This is why when you are designing your marketing strategy or choosing promotional merchandise for your business, the products should be attractive enough to be appealing to the kids and of a quality that will impress the parents as well.

What we can do to help

We at Brand Republic, work very closely with our customers to understand what their ‘objectives and requirements are, and then provide promotional merchandise solutions that will be in sync with your overall marketing campaigns. Here are a few recommendations that you’ll find useful:

  1. Toys and small games

 This is one choice you can’t go wrong with, when your target market is kids. Children just love playing and would be thrilled with any games or toys you gift them. Small toys don’t have to be expensive and you need to find something interesting and which fits into your budget. The other aspects you need to keep in view is that the promotional merchandise you  choose should have some space where you can print your logo and other brand –related information. The different options you can choose from include:

  • Jigsaw Puzzles
  • Colourful springs
  • Classic Puzzle Games
  • Boomerangs
  • Mini Fans
  • Customized Sliding Tile Puzzles

These are simple promotional items that can keep young kids engaged for a longer period of time, which helps give your brand additional visibility.

  1. Stickers

 Most kids love stickers that they can use on books, toys, their room and other places. Opt for age-specific stickers in bright colours and fun designs that also fit in with your brand image. Make sure that these don’t overpower the print and design of your stickers. 

3. Plush Toys and Balloons

Plush toys are definitely appealing to young kids which make them ideal promotional merchandise. Kids rarely discard plush toys they own and if they really like something, will end up keeping them for a very long time and this proves to be an excellent return on investment for you.

  1. Balloons 

Balloons are another great option because they are attractive and visible and you can print your company logo and brand name very clearly on them. They are a good option because they’re affordable and can be handed out at events, fairs and conventions and will fit perfectly into your budget.

For more information about our products and services at Brand Republic get in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us and we’ll get right back to you.

Promotional Merchandise for Children

Promotional Merchandise for Children

Lanyards for a Cheap and Memorable Gift

Written by

These days it is becoming more and more difficult to manage ever shrinking budgets in the work place. This as true for marketing departments as it is with other corporate departments. Which ia why it is important to look for inexpensive products to incorporate in you promotional products inventory. One such product is lanyards. Lanyards are a great way of getting your brand out to a wider audience, and are a versatile product to use in your business. From events and functions through to everyday staff use lanyards re great.  A lanyard for cheap can market your business to an audience you may not typically reach through your normal marketing.

There are three main uses for lanyard – events & functions, sporting events and general office use. For events and functions you need a custom lanyard that looks good and gets your brand across while still looking professional. There are a number of lanyards which are suitable in particular our silk lanyard. It is perfect for giving that little bit extra class and adding value to a product with very little additional cost.

Lanyards for Sporting Products

For sporting events you would probably want to consider something comfortable and something that will get your brand across. Our sublimation lanyards are perfect as they allow for a bright and bold print with a photo quality finish. Also the polyester lanyards are a great choice for an all-round promotional lanyard that looks good and is comfortable to wear.

Lanyards for Your Office

For general office use your first choice should be something comfortable to wear as your staff members are likely to have it on them at all times. Again, our Satin Lanyards are perfect for day to day use and will bring a touch of professionalism. They allow for a great logo print, and will bring attention to your brand.

Lanyards are a great promotional tool and often get used over and over again bringing your brand more marketing opportunities. If you need a promotional lanyard for your next event or function you should consider one of the many options we have available.

Lanyards for Cheap

Lanyards for Cheap

Promotional Water Bottle vs Promotional Bottled Water

Written by

When trying to come up with a marketing campaign sometime you come to a dilemma. Sometime the two products you are look at are so similar that you are at a loss which one to go with. Two such products which may lead to said dilemma are promotional water bottles versus promotional bottled water. Whilst they sound very similar they are in effect two different things. One comes with water the other is designed to carry water but you must add yourself.

With promotional bottled water the bottle already comes with water. All that is left for you to do is supply the logo you want applied to the bottle and to chose what size bottle you require. With bottled water the bottle already comes filled with water for you to hand out. This is particularly handy where you are at events where attendees require hydrating. So if you are holding an out door event or an event where food is being server or where there is not easy access to drinking water then providing bottled water is essential. And if you are already providing water then why not make it a branded water bottle so that your customers can remember you.

With promotional water bottles you are essentially giving your customer the bottle but without the water. Indeed your customer may choose to add something other then water like a soft drink or juice. Really all you are supplying is a container in which liquid for drink can be carries. Promotional water bottles are great to add to packs, such as sports packs and the like to complement other branded products such as promotional towels which are another great product. With water bottles or drink bottle you can print your logo making them a great promotional gift.

Which item is better for promotions?

So which product is better as a promotional product? It really depends on what your objective is. If you are looking at giving immediate relief from thirsty then bottled water might be the best choice. If on the other hand you are looking at a last effect then a re-usable promotional water bottle might be more your style. Indeed a water bottle has the benefit of being re-usable so the effect is more long lasting.

Whatever your choice give Brand Republic a call. We will always look after your branded products needs.

Promotional Bottled Water

Branded Products and Where to Brand

Written by

In this highly competitive business world companies are always jostling for ways to get their products at the front of the group. There are a huge range of marketing methods that corporations use to achieve this end one of which is the handing out of branded products. The hope is they by giving out gift the business can build customer loyalty and expand the reach of the brand. Whilst in most cases this is true it is also imperative to have a well thought out plan. Where to brand branded products is an important consideration.

Although giving gifts in the form of branded products is never a bad idea one must  also consider where to brand and how to place the logo. It is important when planning a branded product that you have your logo well placed and attractive to the user. Sometimes it is difficult to strike a balance between having a tasteful looking product and yet having something that sticks out. Understanding your objective is always important when planning which products to use.

Flexible products are good products

A good example of a product which allows you flexibility is the Madrid Coffee Mug. This mug is essential a photo mug which basically means it has a sublimation print. With sublimation print it allows you to print a large wrap around logo. More impressively the print can be of a photo or of a logo with a gradient. This flexibility really allows you to create an impressive looking value added product without breaking the budget or appearing to go over the top. The same can be achieved with other products which allow for this printing method such as our credit card USB series

So when looking to embark on yet another marketing campaign make sure you get your branded products right. A well planned promotional marketing campaign is money well spent.

Where to Brand Branded Products

Where to Brand Promotional Products

Branded Bottled Water to Enhance Your Brand

Written by

These days they are any number of events taking place out doors to market a companies products. With a country as beautiful as ours it is no wonder that marketers would be keen to use beautiful scenery as a back drop for the launch of a new product or service. Not only are domestic brands activity using Australia’s nature beauty to promote their wares but so to are a bevy of international companies. Custom branded bottled water is a great way to do just that.

When arranging an outdoor event many organisers like to provide a gift bag with goodies to make the event memorably. Things like t-shirts, games, USBs and other nik-naks are always popular. Other products such as branded chocolates and theatre passes are also proving to be popular. One thing you will almost always find at an outdoor promotional event is branded water bottles. Whilst our country may be beautiful it is also a warm place which makes supplying bottled water so as to ensure guests are properly hydrated.

Great for events and promotions

Branded bottled water is a great way to promote your brand at any event. The bottles are easily printed with your logo and message and there are a number of bottle sizes available for you to distribute to your guests. They include:

And if you are looking at hosting an event targeting women then we also have water bottles with pink bottle tops.

So next time you are hosting an event think about branded bottle water.

Brand Republic are a premium supplier of custom branded products. Next time you are holding an event and need to get your logo on some merchandise give us a call. We are full of suggestions and our friendly staff are happy to help.

Custom Branded Bottled Water

Custom Branded Bottled Water