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Aspects to Keep in View While Purchasing Promotional Merchandise

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One of the best ways to promote your business and bring in more sales and brand recognition is to incorporate the use of promotional merchandise in your marketing strategy. If you opt for the right products, it will impress your clients, customers as well as business acquaintances and encourage them to use these products often.

While this may sound like a very traditional form of marketing the fact is it’s a very effective strategy that works even in today’s digital marketing landscape. We at Brand Republic, recommend that you take certain aspects into consideration while buying these products.

Purchasing Promotional Merchandise

  • Cost- This is an important factor; before you start looking, allocate a certain budget for the promotional merchandise you are planning on buying. This will help you choose the right products rather than look for various products only to find that you have gone way over-budget.
  • Branding and theme- The products you opt for should fit well into your company theme and brand message. For instance if you are company that sells small hardware products,promotional items like a mouse pad or pen drive would make a better impact than a pen.
  • The right printing- Even when you get the right product, you need to make sure that the printing that you get done is of good quality and has all the relevant information. We can help you with the placement of your company logo, the colour of the text and other decisions so you get promotional items that look great and serve their purpose well.

Know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

 

Purchasing Promotional Merchandise

Purchasing Promotional Merchandise

Cool off with Branded Bottled Water

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Are you planning an outdoor event or a conference? Looking for a great promotional item that will help market your brand? Choose branded bottle water to help make a statement at your next event. Branded bottled water will help ensure your conference or event attendees are comfortable throughout several hours of speeches, presentations or attractions. This is the perfect opportunity to promote your brand to a captive audience. Brand republic have four options when it comes to bottled water, all of which are filled with clean spring water, with branding printed on labels ensuring a vivid logo and marketing message.

Cool off with Branded Bottled Water

The 600ml Natural Spring Water with Pink Cap is a great way to catch the eye and attention to your brand. These bottles are perfect for community events, music festivals, school events, conferences and more. With a great wrap around label using a four colour print process, your brand will look great on this bottle. Natural Spring Water bottle has all the same features as the option with the pink cap, with a wrap around label providing plenty of marketing opportunities. Both products are available in lots of 24 bottles. The 350ml Natural Spring Water option is a great choice to place into gift bags for conferences and trade events. Available in multiples of 24 units, these bottles feature a wrap around label using a four colour print process giving you an option to promote your brand easily. It is great for children’s events and sporting carnivals.

Available in lots of 36 units, there’s plenty of space for a great logo print or to promote your latest product.

 

All the branded bottled water options from Brand Republic can be placed into event gift bags, given away to attendees or sold to help raise money for schools, community groups and sporting associations.

 

Get your event off to a great start and help you staff stay comfortable and cool with promotional bottled water.

It’s Never too Early to Start Planning

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It’s never too early to start planning when it comes to promoting and marketing your business and there is no better way to do it than with a promotional calendar. Whether you decide to run a typical calendar year or a financial year calendar, this is a great way to promote your business to all your current and new customers and clients.

 

Branded calendars are great for all businesses no matter which industry you’re in. In a fast paced world that is increasingly relying on technology, there are benefits to stepping away from technology – and calendars are a great way to do it! Let’s face it, you can’t stick a digital calendar on the fridge to refer to when on the phone.

 

There’s evidence that a large number of people who receive promotional or branded merchandise remember that company for a number of months. Multiply that out by a calendar which is always in the eye on the fridge or on the desk, and clients and customers will remember your business for much longer.

 

Branded Calendars

Branded calendars are one of the most popular and most used items on an office desk – they are referred to multiple times on a daily basis. Calendars are versatile, which means you have plenty of options when choosing your promotional calendar.

 

The Monitor Calendar is a great choice when marketing to businesses – these calendars sit along the bottom of the computer monitor putting your brand right in front of a potential customer 5 days a week. At 32mm x 370mm, they’ll fit nicely along almost any monitor.

 

A Desk Calendar is also a great choice when you sell to other businesses. With two sizes available, these calendars come with the option of repositionable tape on the base so they can sit securely on a desk, counter top or monitor. Shipped flat, these are great to give out to your clients when you visit on sales calls or when they order from you.

 

The Magnetic Tab Calendar is perfect when marketing to residential properties. These calendars are also available in two different sizes with a 20mm x 40mm magnetic tab. With a great four colour print, you’ll be promoting your brand throughout the year.

 

With a good range of promotional calendars to choose from, this is one of the smartest and most cost effective ways to promote your brand throughout the year.

Aspects to Keep in View While Buying Promotional Products Online

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The primary objective of investing in any promotional products is to increase the visibility of your brand in the market and expanding your reach. But just buying products in large quantities, printing your company logo and name on it, doesn’t serve the purpose. Today, competition levels in the market are so high that people need more consistent exposure to your brand for it to make an impact.

Some tips Buying Promotional Products Online

This is why we at Brand Republic recommend that you keep these aspects in view while buying promotional products.

  • Keep your target audience in view– It’s crucial that you conduct a bit of market research and understand what your target audience expects from the promotional items you give them. For example, if your company’s products or services are used largely by millenials, you may want to consider opting for promotional products like mouse pads or USB wrist bands etc. this functionality matters a great deal when it comes to choosing promotional merchandise.
  • Choose good quality products– While standard quality products may be cheaper, they will also stop working quickly or begin to look old sooner. This can impact your company’s image and defeats the purpose of giving customers promotional products that are meant to leave a good impression on the recipients. Opt for good-quality products that will function well and stay looking good for a longer period of time.
  • Uniqueness matters– If you cater to a wider demographic opt for unique products that will appeal to different types of people.

You can know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

Buying Promotional Products Online

Buying Promotional Products Online

What’s the deal with Vacuum Flasks

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Many people ask “What’s the deal with Vacuum Flasks?” “Why are they sought after so much?”. Well, the thing is that there are so many factors which contribute to the quality of the Thermos. Turns out, there are good ones and really bad ones. We will try to filter out what makes the great Thermos stand out from the other stainless steel cups.

A good Thermos is an invaluable component of our daily lives. The simple solution for keeping your juice cold, or keeping your coffee hot. Not to mention the option to cook in it, the thermos is especially necessary if you are a traveler or hiker.

Our 750ml Stainless Steel Thermos is the right choice for your everyday needs. It is a fantastic promotional item as well, for the companies or businesses in search for the perfect item which stands out among the cups and the pens. The Stainless Steel Thermos is the way to go if your employees are working long hours and are in dire need of a good hot coffee. It’s basically the most thoughtful gift.

Vacuum Flasks are Indestructible

Armed with an indestructible stainless steel double wall, a flawless technology for temperature regulation, the Ezymugs 750ml Stainless Steel Thermos is the ultimate in liquid containers. It has an easy pour feature and the silver lid acts as a cup as well. Above all, the smooth, silver surface makes a great candidate for promotional designs and logos.

Additionally, there are three printing options available: pad printing (35mm x 45mm), screen printing (180mm x 60mm) and laser engraving, all of which stand out perfectly with clarity and precision.

The three printing options, specifically the pad and screen printing are basically used for a wider, more general use for promoting your company or message. On the other hand, the laser engraving is for when you are looking for the perfect birthday gift and personalised uses, great for your staff, clients, and friends.

Vacuum Flasks are great as promotional items

Deserving of an honorable mention, our Desktop Travel Mugs also make a great promotional item perfect for branding. The Thermal mugs make an excellent corporate gift, especially for the hiking, more adventurous clientele.

Of course, the mugs look professional enough to use in an office setting, but their high-quality properties and are made for the though environments like the great outdoors. The unbreakable nature of the Stainless Steel Thermos will make sure no damage comes to it and it will keep the temperature unchanged for a very long period of time.

A high-quality Stainless Steel Thermos is the perfect promotional product for you, your clients, and staff. It is a surefire way of getting your brand known and your customers will be happy. My honest recommendation is to go right ahead and grab one of the Ezymugs 750ml Stainless Steel Thermos.

It can withstand even the highest of falls. A near-indestructible container, determined to keep the absolute status quo of your coffee’s temperature. Far more than your basic every day Thermos, the 750ml Stainless Steel Thermos will not disappoint you.

Various Ways to Incorporate Promotional Merchandise into a Marketing Campaign

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Marketing isn’t an easy process. With so many companies within an industry, vying for the attention of customers, you need to be a step ahead in terms of the techniques.  There are methods you use to attract the attention of your customers and encourage them to purchase your products or services. And smart marketing is always about using a mix-and-match of various techniques to achieve the desired result.

While digital marketing is all the rage, it’s equally important to focus on traditional marketing techniques such as the use of promotional merchandise. We at Brand Republic are one of the leading companies in the field.  We strongly believe that having promotional campaigns such as these goes a long way in creating the brand awareness you want and expanding your business reach.

How is promotional merchandise used in marketing campaigns?

  • Hand them out at trade fairs, shows and promotional events. If you are participating in a trade fair or any special business event at a venue where there are a number of other companies from the same industry, handing out these promotional products is one way to create an impression on the audience.
  • Holiday promotions. The holidays are the perfect time to distribute promotional merchandise. You can also have Christmas- based or holiday-based designs and themes printed on the products to make them more season-specific if you like.

In addition, you can hold contests and give these products to the winners. Alternatively, you also have the option to sell these products or distribute them at charity events. All of these strategies help in increasing your brand visibility.

Know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

Promotional Merchandise in Marketing Campaigns

Promotional Merchandise in Marketing Campaigns

Frequently Asked Questions about Promotional Products

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Business owners invest in promotional products because they want to gain more visibility and draw more prospective customers to their brand. This is a tried and tested marketing technique that has proven to work in these modern times of digital marketing. At Brand Republic, we have noticed that most of our customers have some concerns regarding promotional products. Here’s a brief look at some of the frequently asked questions and concerns. If you have questions about promotional products then keep on reading.

  1. Do promotional products still have an impact?

All studies show that promotional products still have an impact on the target audience. People usually don’t use or wear promotional products if they don’t support the brand offering it. This sends the right message to new prospective customers, which is exactly the purpose of the promotional item. If you plan and execute the promotional campaign well, you’ll see several benefits.

  1. What is the best promotional product?

There’s no one size fits all here because some promotional products might not fit in well with the message and branding of your company. It’s important to consider how well the items fit in with your business, products, marketing campaigns, and services before making a choice. What suits a coffee shop might not suit a cosmetics business.

  1. Does the placement and design of the logo matter?

What about your logo!

The placement of the logo or company name should be visible without being disruptive. If the logo or company name ruins the design of the promotional product, people will be less inclined to use it and that will have an impact on your campaign’s success.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through and we’ll get right back to you.

“I’ve got questions about promotional products!”

Questions about Promotional Products

Factors to Consider When You Purchase Promotional Merchandise

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Promotional merchandise can help promote the business and bring more recognition to the company brand. If you choose the right product, you can impress customers and business associates, and compel them to use the promotional merchandise as often as they can. These campaigns might sound old-fashioned, but they do provide excellent ROI. However, it’s important to choose promotional items carefully. At Brand Republic, we encourage clients to consider these factors before they make their purchase:

  1. Expenses involved

While most promotional items are relatively affordable, it’s always a good idea to prepare a budget in advance and determine how much you need to spend. It’s easy to overspend and lose sight of the bottom line. A good budget also makes it easier for you to choose what you want to spend your money on. It narrows down the list of options to consider, which makes the entire promotional merchandise purchase process easier.

  1. Theme and branding

The promotional product should fit in with your brand message and company theme. For example, if your company is in the sports industry, a cap will be a better promotional product that an umbrella. Browse through the collection of products available to you and choose something that fits in with the products and services you provide.

  1. Logo and company name

Logo and company names should stand out clearly on the promotional product otherwise it won’t have much of an impact on the target audience. Consider the placement of the logo or company name, the colour, and other such factors carefully before you make your purchase.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us and we’ll get right back to you.

 

Purchase Promotional Merchandise. We are ready to help!

Purchase Promotional Merchandise

Custom Mugs For Christmas

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It is that time of the year again where you need to think about the kind of gift you want to send your customers. It is always a difficult decision to make especially considering the huge range of gift ideas that you have to choose from. If you just look at our website alone there are thousands of gifts available to give your clients. All of which are great ideas in themselves which doesn’t make the task any easier. Custom mugs for Christmas are a great idea.

One such gift choice is Custom Mugs. Custom promotional mugs are a great gift choice at this time of year. Not only are they an inexpensive gift but they are easy to brand and come with a large print area. Although they are in inexpensive Christmas gift you can enhance the perceived value of the item by packing them in a gift box or even bundling them with other items such as in a gift pack. That said there are a huge assortment of mugs to choose from with a range of pricing which means to can fit them into any budget you have.

The most common printing method got custom coffee mugs is pad printing. With this print method you can print up to 4 colours. In places where you require multiple colours or a logo with a gradient then we also have digital print option. Finally there is the photo print option which allows you to print and image on the coffee mug. Current technologies also allow you to do  wrap print all around the mug for added effect.

Custom Mugs For Christmas

Custom Mugs For Christmas