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Stand Out Without Blowing The Budget

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Marketing a business in today’s economy can be either tough or easy, depending on how you go about it. Sure there is more competition than any before. Some industries facing new entrants to the market every week, but this is where business owners need to be smart. They need to set aside some time to plan how to market their business and products. Standing out without blowing your marketing budgets is something you always need to consider.

 

There are plenty of reasons to consider promotional merchandise when trying to set your business apart from your competitors. Start with the fact that promotional gifts and merchandise are often kept and used for a long time. It is thought that these gifts and merchandise items are kept for a year or more giving you plenty of opportunities to spread awareness of your brand.

 

In-store branded items for purchase

Thinking about charging for your promotional products? Why not choose a cost effective option, such as a well designed branded metal pen. You can give them away as gifts to your customers and clients, and to surrounding businesses who may be able to use your services or refer you to others you will. By giving these items away, you are raising both the opinion of your business to the person who receives the item. Also you will be spreading awareness of your products or services.

 

Did you know using promotional materials is often quite a lot cheaper than traditional advertising, especially over the longer term? And you don’t just need to stick to traditional promotional materials. These days, items such as coasters, drinkware, keychains and confectionery can all be used to help promote a brand. Of course some of these items are more suitable to conferences and functions, but a simple box of promotional chocolates or a tin of mints don’t need to be expensive and are a great little gift.

 

Heaps of promotional product categories

If you have been browsing through website after website of promotional products you’d know just how big the range is. Brand Republic has a range of almost 60 categories with hundreds of products to choose from. With options ranging from car accessories to umbrellas and stickers to footwear, there is something for every business, sporting association, school and community group.

 

Brand Republic have been selling promotional merchandise in the Australian market for a number of years now. This is including for large corporations, small businesses, schools, universities, Government agencies and many more. Some of the more popular options for promotional merchandise over the years have included USB’s, calendars, bottled water, floor mats and hats.

 

Brand Republic is committed to ensuring you get a high quality promotional product at an affordable price that will help set your brand apart from your competitors. With friendly staff who are happy to answer any questions you may have, we expect that your experience with Brand Republic will result in more customers and clients for your business.

 

To talk to one of our friendly staff regarding your promotional merchandise and branding requirements, please call us on 03 9646 7066.

 

Marketing Budgets

 

Small Gifts – Big Ideas | How to get the most of marketing on a small budget

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When it comes to company marketing and branding, there are plenty of tracks you can go down; from traditional marketing through and social media through to sponsoring events and giveaways, there’s plenty of ways to get your business known. Thinking about how to get the most of marketing on a small budget one must understand the moto “small gifts big ideas”.

 

But when you already have a fairly large customer base and you just want to keep your name in front of them, there’s some great ways to do so that won’t break the budget. Promotional or branded items don’t need to be large, but by choosing quality items that your customers and clients will find handy to use in their day to day lives, your business name front and centre will be a great reminder when they need to use your services.

 

Brand Republic stock a large range of branded small gift ideas that won’t take up a lot of storage room but will be a welcome gift when your sales reps visit clients or when your customers walk in the door.

 

Calendars are one of the most well known gifts, and if you’ve given them to clients before, you may have even been asked when your new ones will be arriving! They are handy for both the office and home, and a well designed calendar will certainly be used. For office use, a Monitor Calendar is a great idea. These calendars fit along the bottom of a computer monitor for easy access and with a four colour print, your logo or business message will really stand out. For walk in customers, you might prefer a Magnetic Tab Calendar. These calendars stick straight onto the fridge – something we bet your customers open many times a day! They are a great reminder of your business and the services you offer.

 

Confectionary items are always going to go down well whether you’re walking into your local office block or your local mechanics. Why not try M&M’s in a 50gm cello package – perfect single serves for your sales reps to give to clients and with a great little colour printed logo, your clients will certainly be thankful for the afternoon sugar hit. Mints are another great option and the Peppermints in Silver Rectangular Tins are a great idea – especially since the tins can then be refilled for an office desk lolly tin.

 

A promotional product that isn’t often used are branded keytags. Brand Republic has a pretty extensive range to choose from, including the Leatherette Key Tag, Bottle Opener Key Tags and plenty of soft PVC options. These items will come in extremely useful for your clients and customers, and as they aren’t often used, they will certainly be a great talking point.

 

For a little fun, why not try a branded Stress Toy. Choose from a range of items including animals, balls, transport and construction shapes to suit your business. If you have clients working in rather stressful positions or businesses, these can be a great way to help them out and remind them of your services.

 

Branded items don’t need to be large and over the top to be effective. Small items that can be used every day in the office or home are often much more appreciated and much more effective than an item that is only used once a year, or thrown straight in the bin. By choosing promotional items that are well designed and useful to your clients or customers, you will be reminding them every day of your business and the type of service you provide.

 

If you are looking for something unique, or you’d like to discuss your branding requirements, give Brand Republic a call on 03 9646 7066. Our helpful and friendly staff will be able to direct you to the best product for your requirements.

Stay Dry with a Branded Poncho

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Imagine sitting out watching your local cricket team in the grand final and all of a sudden the sky goes grey and the clouds start to rumble. What better way to keep your supporters dry and watching the game than with a promotional poncho. A branded poncho is a great way to reward your customers with something that can actually use.

 

Great for outside events such as sports, music festivals, community events, corporate events and more, a promotional poncho can be easily stored in the car glove box, the sports bag or sold at the on-site canteen. Due to their compact size, they won’t take up much space, but your supporters and event attendees will be grateful on those drizzly days.

 

Brand Republic has a range of ponchos suitable for any sporting organisation or community group. These affordable promotional options are a great branding opportunity and with a well designed logo, you can help your organisation stand out.

 

If you’re looking for a product your supporters can purchase and then keep, leaving in the car glove box, sporting bag or camping kit, the Reusable Poncho in Zipper Pouch or Reusable Poncho in Poly Bag are a great choice. Both of these options come in a “one size fits most adults” sizing which means you can cover a large amount of your market. The zipper pouch option comes with a 4 colour print label as standard on the pouch while the poly bag option comes with a 4 colour print insert as standard. Both promotional ponchos are available in clear or yellow, are lightweight and come with a drawstring hood.

 

Planning a community event where you’ll be providing free bags of items to attendees? The Disposable Poncho in Round Case is a great addition. Even if your attendees don’t used them on the day, they are great for leaving in the car or picnic set for those days when it starts to rain out of nowhere. These ponchos come in a plastic ball with a carabiner attachment which means they are good to clip onto keys or belt loops when going for a hike or going out fishing.

 

Brand Republic also stock a branded Emergency Raincoat which is a great option for lifestyle and adventure stores to brand and stock to be purchased. These raincoats come with a hood and are packaged in a polybag for easy storage. With a 100mm x 70mm digitally printed label on the polybag, these raincoats are a cost effective promotional product that you won’t have trouble selling.

 

Branded ponchos and raincoats are great for marketing and promoting your brand, organisation or event. Ponchos are a cost effective and unusual way to promote a brand, but in the right organisation or business, they can bring a great deal of awareness to your brand.

 

You can order your branded ponchos online today, or if you prefer to have a chat with someone about your options, call Brand Republic on 03 9646 7066.

Various Categories of Promotional Products

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When companies decide which promotional products they want; they take numerous factors into account, such as quality, aesthetics, purpose, and price. Although all of these are essential factors, there is one that people tend to forget to keep in view- the circulation of these promotional items. We at Brand Republic have created some categories of products, based on how they will be circulated. This guide will definitely help you make an informed choice.

Some Choices for Promotional Products

  1. Counter Tops

Some promotional merchandise is placed on top of counters. This circulation method relies a lot on consumer honesty as the products can be self-service ones. They could either be completely free or could be bought at a very small price. For example, charity organizers or local fairs place these products like badges, mugs at their locations. It’s always wise to opt for low-cost products for events like these. Choose handy, attractive and vibrant items which are also easier to distribute.

  1. Staff gifts

For promotional merchandise such as these, it’s important that you prioritise the quality factor. These products are entirely different from charity items. They need to be functional and made of good-quality. Think about the products your staff members would end up using on a regular basis. You could also consider buying personalised merchandise such as pens, notepads, mouse pads etc.

  1. Tradeshow Handouts

Companies focus on attracting a larger number of people to their stand at trade shows. It’s always a challenge to think out of the box in these situations but it isn’t impossible. You should look for items that have an attractive colour and functionality.

  1. Corporate Gifts (posted/hand-delivered)

This is one more type of promotional merchandise that has to be chosen with care. In some cases, your associates could be handing these out to employees that just joined your company. Irrespective of who the recipients are, it’s always important to hand out best-quality merchandise.

You can know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

Categories of Promotional Products

Features to consider While Choosing Promotional Merchandise

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Every company requires promotional merchandise sooner or later. It could be either for an event, a business fair, a conference or for internal distribution. No matter who the recipients of these products are, you would want to ensure that these products are made of good quality materials with superior printing.

Some of the factors you should keep in view while buying promotional products

  • Functionality- Each product has a certain function. Products having just cosmetic or decorative value wouldn’t serve the purpose. You can consider giving merchandise that can be used on a daily basis like pens, diaries, mouse pads etc. Some essential products such as umbrellas or gym bags can be a good choice as well.
  • Looks- While looking for promotional merchandise in the market, you would find numerous items to choose from. This is one reason why you need to look for products that would be useful and which look good at the same time. When you pay attention to these aspects, choosing a good product will add to the reputation of your company and also make a good impression. In addition, it requires only an imaginative mind to choose your merchandise.
  • Quality- It’s never a challenge to find cheap products; but if you focus only on low pricing, it could also mean that you’re compromising on the quality of that product. It’s always a good idea to settle for better quality products with good quality printing. If you purchase your merchandise from a reliable company like Brand Republic, you’re certain of getting fine quality products at reasonable rates.

These promotional products are a great way of reinforcing your company’s image. You can know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

 

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Basics about Promotional Products

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Many businesses invest in good quality promotional products. They are a proven technique of gaining visibility in the highly competitive business landscape that exists today. This is a tried and tested marketing strategy that is effective even when digital marketing is being widely used by most companies across sectors. We at Brand Republic like to provide our customers relevant information about what these products are and how to choose them to get the best marketing traction. Here is some useful information that can help you make a more well-informed choice

Basics about Promotional Products

  • Promotional products are impactful- Market research has shown that promotional products are a great way to make an impact on your target audiences. People generally wear or use promotional products only if they support the brand or company offering it. This is a great way to send a positive message to prospective customers. When this strategy is planned and executed well you’ll see numerous benefits.
  • Choosing the right products-When it comes to choosing the right product for your brand, there is no one-size-fits all. We offer a wide variety of products because we recognise that every company will have a different requirement and brand positioning. You need to choose products that complement your brand image and the products or services you ‘offer.
  • Choose a company that provides printing services– This is a very important aspect of buying promotional products. You distribute these items to reach a wider audience and make an impact. You want to be assured that the company you buy the products from also offers good quality printing services.

For more information about our promotional products and services at Brand Republic get in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

Basics about Promotional Products

Tips for Buying Promotional Merchandise

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Every company that is serious about its business and wants to make its mark in the market looks for ways and means of staying in the limelight. While digital marketing strategies are effective, these need to be complemented with traditional marketing techniques for best results. This is where promotional merchandise comes into the picture.

Choosing the right products can help you create a great impression on clients, customers as well as employees and business associates. Promotional merchandise campaigns may sound old-fashioned, and many people are doubtful about the effectiveness of these campaigns. But the fact is that these items are a great way of maintaining the visibility of your brand. However, this marketing and advertising technique will be effective only when you have good quality products. We at Brand Republic have created this list of tips for clients.

Buying Promotional Merchandise:

  • Cost- This becomes an important aspect because promotional products are generally purchased in bulk. While looking for products, set a tentative budget aside as it isn’t difficult to overspend. It also helps in narrowing down the list of options you can consider, and simplifies the purchase process.
  • The right brand message- The products you choose should be in sync with your brand message as well as company theme. For instance, if you are in the insurance sector, an umbrella would be a better choice than a cap.
  • Print quality– Make sure that the company you procure these products from also provides good quality printing services. You will want to print your logo or some other information on the products and don’t want poor quality printed matter.

You can know more about our promotional merchandise and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

Buying Promotional Merchandise

Buying Promotional Merchandise

Promotional Products- Some FAQ’s

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As a business owner, you invest a significant amount of money and time in designing and planning your company’s marketing strategy and if it is the right blend of digital and traditional marketing techniques, it can have a greater impact. This is where promotional products come into the picture. These are tried and tested tools that companies of all sizes use to grab the attention of existing and potential customers. The experts at Brand Republic get some common questions from customers and here we answer some of them?

FAQ’s about promotional products

  1. Are promotional products impactful?

Market studies indicate that these promotional products continue to be impactful. In most instances people will use these products only when they support a particular brand; and so when your customers use these items, it  sends a very positive brand message to people that don’t currently use your products or services, but you want to target.

  1. Which promotional products have the most impact?

There is no standard answer to this particular question. Ideally, the products you choose should be in line with your branding and market image. They should also blend in well with your services, products, and other marketing campaigns you use. For example, a sportswear company would need products that are different from that a cosmetic company opts for.

  1. Does the printing really matter?

Just as it is important to opt for good quality products, it’s also very important to have high quality printing on it. If the print fades away or gets wiped away from the promotional products you distribute, that will only leave a very poor impression on your customers.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

Promotional Products- Some FAQ’s

Aspects to Keep in View While Purchasing Promotional Merchandise

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One of the best ways to promote your business and bring in more sales and brand recognition is to incorporate the use of promotional merchandise in your marketing strategy. If you opt for the right products, it will impress your clients, customers as well as business acquaintances and encourage them to use these products often.

While this may sound like a very traditional form of marketing the fact is it’s a very effective strategy that works even in today’s digital marketing landscape. We at Brand Republic, recommend that you take certain aspects into consideration while buying these products.

Purchasing Promotional Merchandise

  • Cost- This is an important factor; before you start looking, allocate a certain budget for the promotional merchandise you are planning on buying. This will help you choose the right products rather than look for various products only to find that you have gone way over-budget.
  • Branding and theme- The products you opt for should fit well into your company theme and brand message. For instance if you are company that sells small hardware products,promotional items like a mouse pad or pen drive would make a better impact than a pen.
  • The right printing- Even when you get the right product, you need to make sure that the printing that you get done is of good quality and has all the relevant information. We can help you with the placement of your company logo, the colour of the text and other decisions so you get promotional items that look great and serve their purpose well.

Know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

 

Purchasing Promotional Merchandise

Purchasing Promotional Merchandise