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7 Powerful Reasons Branded Products Are Crucial For Small Business

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Branded Products For Small Business

As a small business sometimes budgets can be limited. For that reason people are reluctant to put money into their marketing. One thing you should remember is that successful companies use marketing to grow their businesses for a reason. It is because it works. The same can be said about branded products which are an excellent way to grow you brands recognition.  As a small business, one way to build our brand and increase awareness of our business is to purchase selected branded products.

 

Here are 7 powerful reasons why it is crucial for your business:

 

  1. Branding = Identity

 

A business’ brand is your identity, and this carries on to all the marketing collaterals such as calling cards, brochures, even uniforms and lanyards. As a business you want to convey who you are, and what you do well.  A brand is what connects the business to your customers emotionally.

 

  1. Raises the Status

 

Branded products contribute to the image that you want your business to project, and it raises the status for your customers. This drives maximum impact. Every little thing counts to raise customer experience. A tastefully made desk calendar given away to customers at the end of the year will elevate your brand profile and enhances traction for brand awareness.

 

  1. Build Brand Recognition

 

A June 2015 study by Nielsen, stated that sources for product awareness is shifting from paid media such as TV and magazine ads, and moving towards owned media, which branded products belong to.  Small businesses, especially, with minimal advertising budgets, can take full advantage of this.

 

Giving away freebies at an event with your target market in attendance is a cost-effective means to tap into a potential customer base.

 

  1. Top of Mind

 

Small businesses use multiple marketing strategies to become top of mind for its target market. Social media is particularly popular to engage with the customers, but offering branded products is one way to drive customers to your website or to call your business.

 

  1. Build Loyalty

 

According to an article on Medium.com, a carefully chosen set of branded products can transform your brand to “tangible items that your customers can touch, feel and experience. Giving them a taste of the brand that you created, and ties the experience of your brand to their everyday lives.”

 

For instance, a tote bag that can be used for shopping at the market or to carry various odds and ends is a good way to become part of their daily lives.

 

  1. Adds Value to Marketing Effort

 

This approach increases brand visibility and recognition at a minimal cost to you. Giving away a freebie such as a pen for answering a customer satisfaction survey is a cheap, yet, effective way to get your business out in the open.

 

  1. Creative Expression to Get Known

 

This is one way to show a bit of your brand’s personality that will endear you to your customers, and another way to distinguish yourself from your competitors.  Selecting the promotional products for your customers is easily a personal choice and, this is how you inject your brand’s personality.

 

Giving your customers practical, fun and memorable products will reinforce the experience they have with your business.  For instance, keychains are practical and used in everyday life, which is a good way to get your brand into a part of your customer’s daily life.

 

Parting Reminder

 

Having said this, when you decide on getting branded products to market your business, make sure that the products are relevant to your business and chosen with your target customers in mind. Keep in mind also the practicality of the product because it will mean that the customer will most likely use it often, and will likely remember your brand, motivating them to support your business even more.

If you are looking at using branded products to promote your business whether it is big or small give Brand Republic a call. We are always happy to help.

Small Business

 

 

 

Great Reasons to Use Custom Totes Bags

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Custom Tote Bags

There are Great Reasons to Use Custom Totes Bags in your marketing. Heaps of businesses are starting to realise that custom branded tote bags are not just a convenience for your customers but fantastic branded products. Whether you are looking at having them as a POS item, a give away or simple as a way to pack products your customer has purchased you simply can’t go wrong. Read on to find out more about the possibilities and benefits of custom tote bags.

Promotional Tote Bags For Your Business

One of their earliest uses was as promotional totes bags. For years now companies have been using them at trade fairs and conferences as an inexpensive way of promoting their brand. Usually when you are exhibiting at a fair or conference you have marketing material which you want to hand to potential customers. It made a lot of sense and still does to give that material in a bag branded with the company’s logo. Promotional tote bags have been a mainstay of the promotional industry for years. They were initially embraced by the trade fair and conference industries but have spread far beyond in recent years.

Printed Paper Bags All The Rage!

You would have notice that recently printed paper bags have taken off big time. With the proliferation of food delivery services there is huge need for bags to deliver the products. Obviously plastic bags are out of favour so it has fallen on the humble paper bags to take centre stage. This has given businesses an excellent opportunity to promote their brand by using printed paper bags. In that way they are achieving two objectives with one product. Creating a biodegradable vessel with which to delivery their delicious food whilst also spreading their brand identity. Bravo!

So if you want to discover the way custom branded tote bags can help your business then give Brand Republic a call. We are experts when it comes to Branded Products. Our friendly and knowledgable staff are always happy to help.

Great Reasons to Use Custom Totes Bags

Custom Tote Bags

Printed Balloons Great Branded Products

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Printed Balloons Great Branded Products For Any Event

With all the time constraints and restraints on spending sometimes it is difficult to find the right branded products to use for your events. There are many options available which is of great benefit. If you are looking for a cheap and effective item for your next event then look no further than printed balloons. Printed balloons are a cheap and effective product which will enhance any event. So when I say “Printed Balloons Great Branded Products” I really mean it. They are indeed an essential addition to any marketing event.

Visible Branded Product

The greatest thing about printed balloons is their visibility. Whether you are displaying jumbo balloons for all to see or handing out the standard variety you can bet your logo will be seen. The best thing is that they are loved by young and old alike. So f you are trying to appeal to a large demographic they are great. In any case you can’t go wrong with printed balloons.

Branded Products For You Next Event

If you are looking at hosting an event and require branded products look no further. Brand Republic are experts when it comes to all things branded. Our abilities mean that you will get the product you need with the look to match. Our extensive range means you have all the options in the world. It is sourced from both local and off-shore suppliers which makes us so string in the field.

If you are planning your next event give us a call. Our friendly staff are always happy to help!

Great Post-Lockdown Branded Products

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Post-Lockdown Branded Products

With more than 80% of the population vaccinated we are finally seeing restrictions lift which should lead to a more normal life. People are finally able to get out and go places. With restrictions on movement lifted you can finally go to your favourite locations without fear. Whilst that is great for the population it is also lifeline for businesses. Whilst the general population has been forced to stay at home it has had a huge impact on the businesses that service them. Now that it is over they can reconnect and post-lockdown branded products will place an outsized role in doing just that.

Cheap Ways To Reconnect using branded products

Promoting your business does not need to be an expensive exercise. There are heaps of branded products which are both inexpensive and effective. There are also products which transcend different industries due to their practicality. Some such products are promotional bags. Promotional bags come in all shapes and sizes are are easily tailored to meet any requirement. With promotional bags you can promote you brand whilst also providing a useful branded product. For cheaper options you can go with paper bags. If you got more in your budget, then custom tote bags might be more your style.

Promotional Pens Never Go Out of Style

Further to the theme of cheap promotional branded products has promotional pens come to mind. Now more than ever people will want to carry around their own pens. So giving them a promotional pen will not only help them but with promotional pens you know you are on a winner when it comes to promoting your brand.

So give Brand Republic a call or browse our website. We are the premier banded products specialists.

Printed Bags as a Marketing Tool and Beyond

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Printed Paper Bags: More Than Just a Trend!

Marketing a business and its products and services is a critical way to reach potential customers. When you consider marketing methods available different options that you can use for your business. In an eco conscious world most businesses opt for eco-friendly marketing methods. One such marketing methods is printed paper bags. Even then printed bags as a marketing tool gives you a big bang for your buck.

Printed Paper Bags Deliver

Printed paper bags are a great way to deliver products to your customers while creating a brand presence. These bags are durable and reusable which means whenever a customer uses the printed paper bag, they inevitably promote the business. Printed paper bags are not just a marketing fad. They are here to stay. With many jurisdictions banning plastic bags you can expect paper bags to fill the gap.

More Than Just a Marketing Tool

In this article, we will tell you a few reasons why printed paper bags are not a marketing fad, instead, they are a great marketing tool.

  • Endless possibilities

Choose any colour you want and decide the message you want to deliver. Whether you want the printed paper bag to be minimalistic or pop amongst several items, the choice is yours! Also, you can determine the brand message that goes on the paper bag.

Do you just want your brand logo? Do you want a brand logo and your business tagline? Or maybe you want the complete brand name, logo, and address on the paper bag? Again, the choice is all yours!

  • Eco-friendly choice

As mentioned previously, printed paper bags are an eco-friendly choice for marketing. You can get biodegradable or recyclable paper bags. This means that along with promoting your business, you are also conscious about your environment that helps you create a positive brand image.

  • Perfect Replacement for plastic bags

With plastic bags being banned all around the world it is logical that a replacement will need to take their place. Paper bags are made from renewable resources and they are biodegradable. You don’t have to worry about them clogging our waterways and beaches. It is one of the reasons they have been so readily embraced by businesses.

Now that you know printed paper bags are more than just a trendy marketing fad, you can contact Brand Republic right away.

Brand Republic is amongst the leading promotional products manufacturer and suppliers known to provide the finest personalized brand products. Whether you want printed paper bags, personalized merchandise, printed coffee mugs, and more, the company has got you covered. All their products are made with the highest quality of materials. You can choose the design and type of product you want while placing your order. The company will manufacture the said item and deliver it to you in no time. With Brand Republic, you will never run out of high-quality promotional products for your business. Visit their website now to know more.

How Brand Republic Can Help

Brand Republic is a prominent manufacturer of promotional products such as printed paper bags and more. So if you are looking at printed paper bags as a marketing tool and beyond then give us a call. Our friendly staff are always happy to help.

Reusable Coffee Cups For A Better Planet

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Reusable Coffee Cups For Your Brand Promotion

Brand promotions and generating brand awareness among people have been an integral part of a business’ marketing strategies. Businesses and brands not only promote themselves with the help of online marketing or billboards, pamphlets, etc., but they also use personalised merchandise for promoting their brand. Using promotional gifts as part of your merchandise promotion has their benefits but image if it could help the planet as well. It is for that reason that we say you should use reusable coffee cups for a better planet. Using reusable coffee cups for your next marketing campaign will not only be helping the environment we all depend on but also your brands reach.

End of Single Use Plastic

In the UK they have just instigate a new law targeting single use plastic cutlery. The thinking is that single use plastic is such a huge waste that it is time to get rid of it. Indeed single use plastic goods are clogging our water ways and filling our landfill at unprecedented rates. It is time we put a stop to it and started being smarts. Before our society buries itself under a mountain of plastic we should think sustainably. Utilising reusable coffee cups is the way to go. Even then we should go one step further and only use recyclable materials or even organic where possible. Again lets use reusable coffee cups for a better planet.

Plan Your Promo With Brand Republic

If you are unsure or need assistance for a sustainable marketing campaign contact Brand Republic. Our knowledgable staff are always happy to help so why not give us a call today.

Reusable Coffee Cups For A Better Planet

 

New Quick Quote Function On Brand Republic Website

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Quick Quote Function

Brand Republic has introduced a new Quick Quote function to its website. The new feature allows you to send a quote request quicker. All you need to do is hover over the products you like and a little red cart will pop up. Just fill in the details and send it to the quote cart. You can then continue browsing and adding other products to your cart. By taking out one step from the quoting process you save time which you can put into browsing our wonderful website.

Quick Quote Works On All Browsers

We have tested the function on all browsers to ensure it works across the board. Should you find a browser it doesn’t work so good on please let us know so we can notify our development team. Our customers experience is very important to us so we want to make sure you are 100% happy. All our customer matter so is as they are our reason for being here. To make them happy!

Best Promotional Products Supplier

Brand Republic aims to be not only the best supplier of promotional products in Australia but in the world. I know it sounds ambitious but you have to be in this rough and tumble world we live in. Stay tuned for more improvements to our website to enhance your experience.

For additional information and pricing for any of our products please contact us. Our experienced staff are always happy to help.

Promotional Products

Custom Lanyards as a Marketing Tool

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Custom Lanyards as a Marketing Tool

Everybody has used a lanyard at one point or another. You see people wearing them where ever you go. They are a useful item to have as you can attach almost anything to them. Did you know that they are also a brilliant way to promote your business? If you want to get your brand out there then you should use custom lanyards as a marketing tool. Most companies that use them also distribute custom lanyards to their staff giving them the dual purpose of building both customer and staff loyalty. Lanyards are the perfect promotional item for people looking for a cost effective way to promote their business. Whether you are using them trade shows or corporate events you are certain to be pleased with their marketing reach. Fortunately for you Brand Republic is a premium supplier of custom lanyards and we have a large range to suit your needs.

Our Range Of Lanyards

There are a number of different options when it comes to custom lanyards. Which one you chose depends on what you need them for. As well as the different materials available there are also a number of attachments. The materials and attachments you decide you use will be contingent on the kind of logo you want to print, the durability you require and what you will be attaching to your lanyard. What ever you desire you can count on Brand Republic being able to fulfil your needs. Our expert staff and supply change are at your disposal.

What to Look for When Buying Lanyards

There are a few things you should consider when including a lanyard in your marketing campaign. They are:

Quality – Lanyards can actually be very durable because of the materials being used to make them such as nylons, and are very easy to clean and wash, but some poorly made lanyards might not even last a month or so.

Safety – Without a safety breakaway clip lanyards can present a hazard. If you are in an industry or workplace that requires a lanyard to easily detach from your neck then you should strongly consider one.

Best Price – Staying within your budget is important for any marketing department. Especially in the current environment businesses need their dollar to stretch further. With lanyards you can do just that whilst still making an impact.

So if you are looking for a cheap and effective way to promote your business or brand then you have just found the perfect solution. Custom lanyards!

Contact us for addition information or browse our dedicated custom lanyards website.

custom lanyards

Kickstart Your Next Promotion With Branded Mugs

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Kickstart Your Next Promotion

There is never a better time to promote your business than the present. You want to stay at the forefront of your customers minds. Building loyalty is not just a part-time pursuit when it comes to business so you gotta stay on the ball. Yes we have been going through an incessant amount of lock downs, which can be annoying when you are trying to run a business, but it will all come to an end at some point and you want to be ready to take offer. To that end a good inexpensive promotion is the way to go. What better way to do that than with branded mugs.

Branded Mugs for You Promotion

It has been a pretty mild winter to be honest. Sure it can be a bit chilly in the morning but by midday it tends to get pretty warm. You might think that would stop people warming up with a cuppa. Well it doesn’t. People like to drink a nice cup of coffee no matter what the conditions outside. It not only gives them some relief but it is often a way to socialise in the office. Even if you are stuck at home it gives you a reprieve from the mundane reality of working in isolation. That is where branded mugs come in. Whether you are simply trying to reconnect with your customers or stay in touch with staff in isolation a branded mug is they way to go.

You Can’t Go Wrong with Promotional Mugs

The one thing that your can say above coffee mugs is that they make for great promotional gifts. It would probably go a long way to explaining why they are so popular in the promotional products industry. After pens and apparel promotional mugs are by far the most popular promotional gift. So why not add promotional gifts to your next promotion. What a great time to reconnect with the world.

Promotional Mugs